In the spring of 2025, crystals will become popular, transforming from ordinary decorations into a "healing artifact" sought after by young people.
Data shows that crystal sales will reach approximately 3 billion yuan by 2025, and China is becoming the main driving force for the growth of the global crystal jewelry market. Driven by "emotional added value" and live streaming sales, the crystal market is becoming increasingly hot, and chaos is also emerging.
The crystal market is ignited by 'energy'
In the mouths of shopkeepers, citrine is the "stone of wealth", amethyst brings "fortune", white crystal focuses on "energy purification", and pink crystal is positioned as "improving popularity".
According to data from statista, the global crystal jewelry market is expected to grow from $1.29 billion in 2022 to $22.83 billion in 2028. According to data from other institutions, China's demand for crystal jewelry is rapidly growing and is expected to become the main driving force for the growth of the global crystal jewelry market in the coming years.
The chaos behind the high market heat
Behind the prosperity of the market, the chaos of crystal consumption is gradually emerging.
Unlike gold and silver, which have market recognized circulating prices, crystals belong to non-standard products, meaning that merchants have greater autonomy in pricing and quality control, making it difficult for consumers to judge the true value of the product.
Taking a crystal bracelet called "Super Seven" (formed by the symbiosis of seven minerals) on a shopping platform as an example, different stores label this bracelet as "natural", "collectible", etc,
"Crazy" crystal
